[
  {
    "description": "Give your company a home forever, with a business owner similar to you, who is focused on the next decades, not the next quarter .",
    "valueName": "Wallbank Industrial's Tagline"
  },
  {
    "description": "We will enable an exceptional team to create significant enduring value for the organization itself, and our people's lives, through the relentless pursuit of better. Our actions will reinvent what's possible in our industry, inspiring others to follow our lead.",
    "valueName": "Wallbank Industrial's Vision Statement"
  },
  {
    "description": "We believe the foundation for pursuing our vision starts with attracting, developing, and retaining hungry, humble, smart people who are aligned with our vision and values.\n\nWe believe the growth of our people starts with their desire to relentlessly pursue being the best they can possibly be and is accelerated through intentional development and coaching. \n\nThis approach not only enables growth and subsequent future opportunities for our people, it strengthens our teams and ultimately our organization.  \n\nWe believe that highly engaged employees who relentlessly pursue better, will deliver impressive results that grow/widen our competitive advantage(s).\n\nPerformance within the business, as measured by the organization's profitability level, cash generation, and customer satisfaction is how we generate further resources and earn the right to make the impact we want and enable new possibilities for the organization's future.\n\nWe believe we will create a ripple effect of lasting, positive change in the industry by clearly demonstrating that the lives of our people improve through an organizational culture built on the pursuit of better. \n\nWhile the results in pursuit of better clearly matter, how these results are achieved matter to us just as much as the results themselves.",
    "valueName": "Wallbank Industrial's Belief Statement"
  },
  {
    "description": "Hungry means never settling. We’re driven to learn, challenge, and push for better always chasing impact, not just effort. Curiosity fuels us, results define us.\n\nHungry to learn, Hungry to challenge the status quo, Hungry for results, Hungry to make an impact\n",
    "valueName": "Value: Hungry"
  },
  {
    "description": "Humble means putting others before ourself. We show up ready to learn, ready to listen, and ready to be coached because growth matters to us.\n\nLacks ego, Puts others first, Adopts a rookie mindset, Coachable",
    "valueName": "Value: Humble"
  },
  {
    "description": "Smart means capable in what we do and how we work with others. We’re skilled and thoughtful because results come from both\ncompetence in our role and how we engage with others.\n\nSkilled & capable with people, Skilled & capable at their job",
    "valueName": "Value: Smart"
  },
  {
    "description": "Treat others with empathy and respect by believing in them and their potential. Be an exceptional listener and act with integrity and humility no matter the situation. Maintain expectations of others at the highest levels, out of respect for them and what great people can and should achieve. Put others first. Care about and recognize their success. Always look for opportunities to empower others and help them to grow and develop. Be there for others, especially in challenging times. Take time to get to know others and what is important to them. Use your resources and abilities to offer support.\n",
    "valueName": "Leader Trait: Care About People"
  },
  {
    "description": "Approach your role with the mindset of a small business owner, where details matter. Recognize that our existence is driven by our customers and never lose sight of that fundamental truth. Be driven to challenge the status quo, seek out ways to continuously improve, and add more value to our customers. Understand that simplicity often leads to the most effective solutions—though not at the expense of careful thought and consideration. Have a strong disdain for bureaucracy or the inefficiencies of big company\nbehavior. Believe deeply in accountability, to ourselves and to our team. A strong sense of cost consciousness is essential, always thinking through the cost/benefit trade-offs of our decisions.",
    "valueName": "Leader Trait: Think Like An Owner"
  },
  {
    "description": "Make learning a regular, intentional habit driven from a natural curiosity about the world and an insatiable desire to never stop\ngrowing and getting better at what you do. Instead of waiting for opportunities to learn and be challenged, new experiences and\nregular feedback are proactively sought and applied. Takes time to offer feedback and coaching to others to help them realize their\nfull potential. Understands that true failure isn’t defined by losing in the short term, but by failing to learn from each experience and applying those lessons over time. Examine wins to reflect on what worked and seek ways to repeat it. With the awareness that\nsuccess tomorrow is never promised, progress is humbly acknowledged and not taken for granted. Always remember where you came from as you pursue getting better.",
    "valueName": "Leader Trait: Continuously Learn & Grow"
  },
  {
    "description": "Understand that ambitious goals are critical, hard work is essential, and there are no shortcuts to success. Strive to execute at the\nhighest level, always holding yourself to rigorous standards. Demonstrate grit through discipline, consistently do what you say you will do, and persevere in the face of obstacles. Lead by example and know that you set the tone for your team. Support your team to build resilience and discipline. Create an environment that is performance-focused and driven by results. Run toward challenges because it’s an opportunity for growth, development, and impact.",
    "valueName": "Leader Trait: Drive for Results"
  },
  {
    "description": "Relentlessly pursue excellence, knowing that those content with the status quo or “good enough” are not the right fit for this\npath. Have a deep desire to do something truly great and to leave a lasting mark on the world, creating a future that wouldn’t have existed without your contributions. Be committed to longterm success, make decisions that prioritize the future rather than focusing on short-term results aimed at simply getting through the month or quarter. Do your part to make an impact through people, enriching their lives and empowering them to reach their fullest potential. Champion our vision and inspire others (internally and externally) to want to help realize it.\n",
    "valueName": "Leader Trait: Passion For Impact"
  },
  {
    "description": "Believe that people are the difference. Be driven to lead a team not because it’s the next rung on the ladder, but because you are\ndeeply committed to coaching others to reach their full potential. Put other’s ahead of your own needs and comfort. Recognize successes and give tough feedback. When things go well, look out the window and acknowledge the contributions of others. Conversely, when things don’t go as planned, first look in the mirror and own what you could have done differently. Maintain high expectations of others and set ambitious goals because having low expectations stifles progress and kills organizational momentum. Stay committed to building trust and deepening relationships with your team to accelerate their growth, development, and impact on the things we care about.",
    "valueName": "Leader Trait: Lead With Intention"
  },
  {
    "description": "Our Leaders aren't chasing a title, they're chasing impact. \n\nThey're smart enough to realize we don’t grow our business at the expense of people. We grow because of them. This is a core belief that is often on our minds. In the shower. On a morning run. While driving home. \n\nEach day, we're energized to do more.\n\nWe lead not for our own ego but for the betterment of others. Our leaders love to be coached as much as they like to coach. We\nrun towards problems, work well with others to solve challenges, and help people grow faster than they thought possible. Our\nleaders never hesitate to roll-up their sleeves and contribute individually. We think in systems, and leaders take responsibility\nfor more than their job description.\n\nWe're not motivated by a paycheck.\nWe're driven to change lives.\n",
    "valueName": "Net Creator Of Leaders To The World"
  },
  {
    "description": "We grow businesses and people. At Wallbank Industrial, success isn’t about quick wins, it’s about building something with staying\npower. We unite strong companies under a shared vision, values and the proven key practices we used to growth PJWS for decades. We also invest in people—helping them build their skills, grow as leaders, and take ownership of their work. We measure success in decades, not quarters. Growth for us means creating lasting impact and legacy.\n",
    "valueName": "Differentiation: Growth"
  },
  {
    "description": "We don’t plan just to check boxes. We plan to push limits. For us, goals aren’t about playing it safe; they’re about aiming high enough to make us uncomfortable. If we hit every goal, that tells us we're not aiming high enough. We dream big, set bold targets, and measure progress weekly so we can adjust, rally, and support each other when things get tough. For us, planning isn’t perfection. It’s the discipline that turns ambition into impact.\n",
    "valueName": "Differentiation: Planning"
  },
  {
    "description": "Average isn’t in our vocabulary. We know that the best people are hungry to work alongside others like them, and we rise to meet that standard. Performance here means delivering impressive results while living our values. We reward growth with opportunity, challenges, and the chance to share in the value created. And when someone isn’t the right fit, we coach, support, and treat people with respect as they transition. We aren't ruthless, we're rigorous and fair when it comes to performance because it's critical to building better.\n",
    "valueName": "Differentiation: Performance"
  },
  {
    "description": "We don’t believe in training where you sit in a classroom and listen to a lecture. We believe in hands-on, real-world learning\nwhere discovery, dialogue, and practice drive the kind of insights, that fuel real skill building and behavior change. For us, intentional learning is perpetual, never a one-time event. It's a way of growing people and the business together. Learning fuels our progress and progress is how we keep building better.",
    "valueName": "Differentiation: Learning"
  },
  {
    "description": "We don’t see feedback as a formality. It’s how we build better. At Wallbank Industrial, everyone is empowered to suggest\nimprovements to our operations and culture, because progress comes from ideas at every level. Monthly listening sessions with\nour CEO keep voices heard, while recognition keeps engagement strong. Feedback here isn't just going through the motions. It’s\nabout continuous improvement, grounded innovation, and making things better in ways that last.",
    "valueName": "Differentiation: Feedback"
  },
  {
    "description": "Building better means our benefits don’t just provide care for people when they’re sick—we help them stay well in the first\nplace. At Wallbank Industrial, we're investing in longevity and saving lives. From monthly workshops for employees and families to wellness challenges, coaching, and discounts for participation, we invest in keeping our people healthy in mind and body. Our focus on longevity is a responsibility and one that has the power to save lives.\n",
    "valueName": "Differentiation: Longevity"
  },
  {
    "description": "Our story begins with my grandfather, Phil Wallbank. In the 1950s, my Grandpa Phil was living in England, which was a difficult place in the years following World War II. One day, he saw an ad in the newspaper for a foreman position at a manufacturing company in Canada and was compelled by the opportunity and the fresh start it would offer. After six long weeks on the water, he was disappointed to learn that the job wasn’t the opportunity he had expected, as the company consisted of just a few machines in a garage. Having sold everything to make the trip, returning to England was not an option for him.\n\nFIRST GENERATION\nIn 1955, PJ Wallbank Manufacturing was incorporated. Grandpa Phil tirelessly started cold calling manufacturing companies to find a need for his training as a spring maker and from his experience as a mechanic in the British Air Force. His moment came when a potential customer’s spring supplier decided to strike, threatening to stop production lines. The customer was eager to avoid shutting down their lines, and with limited options, agreed to have my grandfather supply them. With no money for new equipment, my grandfather returned to the farmhouse he was renting and proceeded to develop his own manufacturing machines, using old washing machine motors and other scrap hardware. Once production began, the kitchen oven was initially used for final processing by tempering the springs. This is a testament to how we still think about cost today. While no longer here, my Grandpa Phil was a brilliant man and one of the hardest workers I will ever know, teaching himself CAD in his 60s and working 6 days a week well into his 80s.\n\nSECOND GENERATION\nIn 1982, my dad, Mel, moved to Port Huron, Michigan from Ontario, Canada and founded PJ Wallbank Springs (PJWS) to focus on a more\nniche product line. Our organization’s roots are in engineering, and not the kind taught in classrooms, but the kind learned and applied on the job. Like my grandfather, my dad was a self-taught engineer, having never attended college. What most attributed to his success was a reliance on pragmatism, ingenuity, and a focus on low costs. Starting with what he had learned from his experience on the floor with my grandfather, he taught himself ladder logic for controls programming when the need presented itself while developing our assembly equipment. He later led the charge with PCs on our manufacturing floor before it was popular and it was purely pragmatic, through the implementation of internally developed software in the 80s for product development and then later a custom developed ERP system in the 90s. Unlike my grandfather’s company, core to our success was our focus in a niche. While my grandfather was constantly under price pressure from competitors due to the commoditized products he produced and slim margins as a result, we were able to differentiate ourselves from our competition due to the niche products we produced using our internally developed proprietary processes. We’ve learned that involvement in both the product design and the manufacturing process are critical for success. I will forever stand on the shoulders of my grandfather and father and am a beneficiary of the foundation they created and a legacy. I will do everything in my power to continue. It’s a responsibility I refuse to take lightly, and as much as I’m interested in continuing their legacy, I’m also interested in growing the legacy to further our impact on the world.\n\nTHIRD GENERATION\nI started in the organization on the factory floor, working throughout high school in a number of roles. After graduating from college, I rejoined the organization, with my primary responsibilities to enter timecards into our payroll system and to schedule customer deliveries. I soon became curious beyond these initial responsibilities, and as I got more involved in the business, I realized we were waiting for customers to come to us on new projects instead of proactively engaging with them and bringing them solutions to win new opportunities. I believe in allowing one’s reputation to speak for itself, via word of mouth, but intentionally reaching out to current and new customers became a priority as I took on responsibility for sales. With no formal training or playbook, and working together with engineering, I dove into sales, using common sense and with the perspective that I would have no choice but to learn along the way. I traveled extensively internationally, often alone, to talk with new customers whom I felt could utilize our products. We also worked hard to better understand the technical benefits of our products, at a much deeper level than we ever had before, to better compete with other product offerings. After considerable effort and with the support of a strong team, we achieved significant growth, tripling the size of our business over the course of a few years. I learned so much from the experience of growing the organization to this scale, and most of it was “the hard way.” This was because there was no one to counsel, and we were all going through it for the first time. It was frustrating, and even painful, but reflecting back, I wouldn’t trade this experience for anything.",
    "valueName": "Wallbank Industrial Origin Story from Founder Chris Wallbank"
  }
]